The visual identity for Technics and Touch: Body-Matter-Machine was designed and conceived as an extension of the themes and processes that were being explored in the exhibition.
As Project Room 2 was based in the exhibiting of ‘rule based’ artworks, a bespoke typeface formed the initial part of the visual language where a set of letterforms were developed using a rule based system.
Each letterform was constructed within a grid structure with the following rules:
1. All horizontal strokes to be created using a line of circles
2. All vertical strokes to be created using a solid line of a thickness (size A)
3. All diagonal strokes to be created using a line of thickness (size B) Z
4. All curves must be derived from an initial circular form and produced as outline of a specified thickness (size C)
5. Attempt to make each letterform with as few strokes as possible according to the previous rules
The gallery space as an active laboratory/ factory space (Project Room 1) informed the second development of the visual language which was transforming, connecting and uniting the two project spaces. The floors, walls and furnishings were treated with a high-visibility red tape which not only served to unite all the static and moving elements in the space but also demarcate different spatial activities and act as directional and cautionary signage. This treatment was inspired by the floor markings used in factories.
The bespoke typeface and the high visibility red colour were then used in combination on the catalogue (the high-vis red was achieved with a placed sticker on the cover), exhibition signage panels, A-frames, glass entry signs and digital posters to create a unified experience and visual language for the entire exhibition.
Sean Hogan, Trampoline