News » POSTED 22.10.2013

Lecture: Conditions of success and failure in business-design collaborations: The designer's perspective

While the benefits of business-design collaborations are widely acknowledged, less is known about how business firms may actually improve the likelihood that collaboration with design consultants will produce mutually satisfactory results. The issue is of no small importance, because successful collaboration between the field of enterprise and the field of design is crucial for harnessing creative talent along commercially and economically valuable projects. In this presentation, Prof Ravasi reports results from a survey-based study of design consultancies in Italy. An analysis of the data surfaced attitudes and behaviors that seem to be more or less conducive to mutually satisfactory collaboration between designers and firms. Breakdown of data by type of client (large multinationals, small and medium enterprises, hi-tech, etc.) allowed for the investigation into possible elements of specificity among clients. In addition, indirect evidence of the success of the consultancies allowed the identification of different patterns of behavior that might be related to their performance.

Professor Davide Ravasi, Professor Strategic and Entrepreneurial Management at the Cass Business School, UK, and RMIT International Visiting Research Fellow, is an internationally renowned scholar who has done extensive research in practices of design and design management. His work addresses the interrelations between organizational identity, culture, and strategy in times of change, and how discursive and material artifacts influence sensemaking in organisations. 

Lecture: Conditions of success and failure in business-design collaborations: The designer's perspective
Thursday 14 November, 2013
Design Hub Lecture Theatre, Level 3 
4 - 6 pm

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